The ESTROTECT™ Breeding Indicator patch features a precision design that includes the Breeding Bullseye™ to help cattlemen and breeding specialists know exactly when animals are ready to breed.

The ESTROTECT Breeding Indicator patch takes the guesswork out of the breeding process. It’s the first product of its kind to serve various uses, including heat detection, confirming pregnancies with a high degree of accuracy, identifying potential embryonic loss and pinpointing timing for various modern AI and breeding protocols.

Applied to heifers before breeding season, ESTROTECT patches allow simple and accurate identification of cycling heifers. When applied after exposure to a bull, the ESTROTECT patch easily helps identify pregnant as well as any open cows or heifers.

“We listened to our customers and leading researchers to design a product with the most reliable adhesive while delivering a high degree of accuracy on not only when an animal is in heat, but precisely when to breed that animal,” said Boyd Dingus, General Manager of ESTROTECT. “ESTROTECT is the only product of its kind with thorough research and third-party data to support its use and results.”

The ESTROTECT Breeding Indicator patch has a unique, self-adhesive design. When cows experience mounting activity, ESTROTECT’s silver and black surface ink is rubbed off by the friction of mounting activity to reveal one of five indicator colors: red-orange, green, blue, yellow or fuchsia. When the black Breeding Bullseye (or the equivalent amount) is rubbed off, it is time to breed the animal.

Third-party university research has demonstrated that when the ESTROTECT Breeding Bullseye (or the equivalent amount) is rubbed off by mounting activity, the confirmed pregnancy rate for those cows was up to three times higher than those where less ink was rubbed off. With a missed or failed pregnancy resulting in lost revenues anywhere between R 629 and R 1887 per cow, the economics of utilizing the ESTROTECT Breeding Indicator for breeding success has never been clearer.

“As the original rub-off Breeding Indicator patch, ESTROTECT is the worldwide industry standard for heat detection and breeding management,” Dingus said. “ESTROTECT Breeding Indicator patches are the only university-proven product in its class in the world – the breeding management solution you can trust.”